Retail

Levi Strauss’ Care to Air Design Challenge

Challenge

The Care to Air Design Challenge seeks the world’s most innovative, covetable, and sustainable air-drying solution for clothing. At stake? $10,000 in prize money from Levi Strauss & Co., the challenge sponsor – to be distributed among the finalists – in addition to an audience with our distinguished panel of eco-innovators.

Why Care?

Your favourite pair of jeans consumes energy throughout its life cycle, giving this fashion staple a carbon footprint. A complete third party lifecycle assessment on a pair of Levi’s® 501® jeans revealed that, on average, almost 60% of the climate impact comes during the consumer phase. Nearly 80% of that is due to the energy intensive method we choose for drying. Levi Strauss & Co. is taking strides to bring its carbon footprint down to zero and build sustainability into everything they do – but the LCA revealed that the company needs help from consumers to make the biggest difference.

The most effective way to reduce the climate impact of a pair of jeans is to air dry, yet the average US household chooses a dryer. Some communities have even banned clotheslines, calling them unsightly. Well Levi Strauss & Co. would like to challenge that point of view by finding clothesline designs or other innovative air drying solutions that are undeniably stylish, sustainable and effective.

To find out more details about entrance requirements and the judging criteria, read here.

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